Last time we talked about how models like Sora are here to stay and they will change the content creation game forever.
Now let’s take a step back from creation and consumption, and talk about creativity, skills, entertainment, and how the boundary between thoughts and creation is thinning.

The current frontier of generative models -

Claude – code writing
Gemini – creative writing
ChatGPT – reasoning
Nano Banana Pro / Midjourney – image generation, editing, illustrations
Kling / Veo / Sora – video generation
Suno / Eleven Labs – voice, SFX, music generation

These models cover what I like to call the basic building blocks of expressing thought in the digital age: writing, coding, visuals, audio, and everything built on top of these.

Today anyone can pick up their device, start prompting, and create any of these foundational blocks within seconds.
It’s as simple as opening your Google Doc and just… writing.

The Era of Imagination.

In the last few years since the launch of ChatGPT, we’ve seen a clear trend—the boundary between imagination and manifestation is shrinking exponentially.

Now I can imagine a half-baked movie idea, and not only can I ask models to complete it for me, I can generate the characters, create multiple frames, add music, everything end to end. This democratisation of tools will create a boom of creativity, entertainment, skills, hobbies, and content that we couldn’t have imagined before.

Text, image, audio, video… these are the atoms of human thought expression.
When the barrier to creating these atoms is drastically reduced, you can’t hide behind “I don’t have the skills to produce that” anymore.

Let’s talk some examples -

1) Last week I saw a tweet on X, a father created a music video of his kid’s favourite songs using AI (I forgot to bookmark unfortunately 😅)
2) Creating illustrative story books with visuals for bedtime stories…hell yeah.
3) Reimagining the ending of your favourite movies.
4) Using your favourite song and customising it into different genres.
5) Love two anime characters…why not create a fight scene between them.
6) Lyrics turned into entire albums.

Well these are just a few ideas that I came across or the ones on top of my head, but you get the idea. As you can see the possibilities are endless.

Imagination is no longer limited by ability, but by depth.

Two kids building something entirely different using the same lego blocks.

This is where my analogy of the lego blocks come from, with the right set of tools you can create anything that you want, and the tools will keep on getting better and better as more capital, GPUs, energy gets poured on them.

Human Taste Becomes the Pilot.

So what separates the two kids, in the image?
Why did one make a robot while the other made a spaceship?

We can call it creativity or perspective that differentiates one from the other, but in a broader sense the word I’m going to use is taste. So what exactly is taste ? Taste is a like a soup of various ingredients emotions, perspectives, imagination, creativity, experience. Every human is born, raised and shaped in their unique way completely different than other. Taste is that subjective factor that makes every human different than the other.

One person sees a landscape and thinks of art, another sees a problem and thinks of a product that can be built, while someone else imagines a Sci-fi idea and writes a book .

Talk to a company founder, book author, a movie director, a musician and we see how every work they have done or the output the world sees is a culmination and compressed form of years of experience, emotions and unique perspective.

Look at the list of your favourite Instagram creators and you will see firsthand how everyone is shaped in a very unique way that makes them fit for the kind of content they create. That is what I call taste, something that’s very human, very inner.

If AI tools are the flight that your creativity needs to fly, then imagination is the fuel. But taste…taste is the pilot. And like any inexperienced pilot, if your taste is shitty, your flight will crash.

This is why I believe we are in the golden era of imagination and exciting times are ahead. Not just creation, but consumption, entertainment, culture, our social lives, everything will change.
Intimacy, connection, IRL experiences… all will gain premium value in this era.
But that’s for another article.

Where My Head Has Been Lately

I’ve been thinking a lot about how to stay on the right side of this shift.

1) Content Creation -

The behind-the-scenes of creation (physical/digital) excites me.
Talking to authors, directors, architects, cafe owners, founders about why they made something the way they did.
Not just the output but the story behind the imagination.
I want to pursue this direction.

2) Boosting my creative ideas -

I want to keep using these tools to push my creativity further,
restart making anime clips for Hexagon, explore new ideas, experiment more.

3) Startup and product ideas -

And lastly…I’m in the ideation stages of a product a bottom to top approach built with AI sub agents that will help turn your imagination to something real. Think of a writing agent that gathers ideas learns your writing style to help you write, or an agent to help you create a music video, it advices on the right start, a roadmap, gives you the best tools, helps you with prompting, suggest similar ideas after scouring the web for inspirations to streamline your process and runs in the background. Basically the robot hand in the header image that will help you stack those blocks up in the right way so your imagination can take proper shape.

A Quick Note From the Mountains

On a side note I came back a week ago from my Himachal trip and what a wonderful experience, much of what I wrote here was thought of and shaped on during that time.

This vacation was planned around visiting this one cafe that I wanted to go to for months, Ghar 1964 – a small, cute place nestled among the pine-tree-covered mountains of Himachal. As soon as I entered, I could see what the name GHAR (Home) implied. The little quotes on the glass frames, the handmade paintings and fridge magnets on the walls, the cute dog Machli roaming around, and the people peacefully submerged in their own lives. From the warm attitude of the host Jatin, the soulful music playing all day, to the choice of cups and plates…everything had a thought behind it.

This place was built over the years, not in one go. Like a home, every nook carried the essence of the people who had come here, stayed, and left a small part of their ideas and imaginations behind. Small details like the postcards, the scrapbooks, the tissue holder, a little jar for handwritten notes, the warm seating, and even the tables made from wood cut by the host and village people. The view of Himachal from the windows, combined with the soulful music and the soft chaos of people laughing, made GHAR feel less like a cafe and more like an art piece—a perspective, a concept, the emotions and thoughts of a man who left his urban lifestyle and comfort to settle in the village of Shoja.

Honestly, calling this place a cafe feels like an insult after coming from urban cities where cafes today are corporate chains doing the bare minimum, built with concrete mixed with fancy lights, fake greens, and a money-first mindset to lure in as many customers as possible. I ended up going there on all three days I was in the village.

See you in the next one.

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